Strategic Consulting
I founded and manage a strategic consulting company, TwentyOne, focused on sports media and business. I lead and collaborated with executive teams, clubs, and external agencies on national and international communication strategies.
Responsibilities also include formulating and drafting investor presentations, developing fan engagement campaigns in collaboration with organisations, and coordinating strategic media activations.
PFA Club Relations
As part of the PFA, I lead club and partner relations to boost visibility of PFA initiatives across business, coaching, and media. Much of this work can be found in the various projects displayed on the website.
Crowdmanager UK Manager
Crowdmanager is a fan engagement and marketing platform that creates digital campaigns for 150+ clients worldwide.
I led client relationships and B2B sales for in one of the most competitive sports business landscapes, marketing and selling an integrated solution of fan engagement, sponsorship, and data collection. As their first employee in UK, clients include Rangers FC, QPR, and Newcastle.